We help tech startups and scale-ups sharpen their positioning and break through barriers to growth.

Reputation begins with positioning clarity, knowing exactly who you are, what you stand for, and how you’re different. When that clarity is matched with trust, and amplified through visibility, reputation turns into influence. That’s the path we design for every brand we work with. And once that foundation is in place, communication stops being a cost and becomes a force that supports the company’s growth, positioning, and long-term value.

The Reputation Map™

Every reputation rests on three pillars. Miss one, and the structure collapses.

Positioning defines how you stand out in the market. Visibility ensures your message is heard by the right audiences. Validation secures the trust that sustains long-term growth.

The Reputation Map™ is how we move brands beyond noise. It’s not about chasing mentions; it’s about creating meaning. And when you shape perception, reputation follows.

Founder & Expertise

Synapse is led by Marius Buterchi, a communications strategist with more than 20 years of experience. His work spans global brands such as Adobe, Lenovo, and Bitdefender, as well as Romanian scale-ups including FintechOS, Neurony, and Rinf.Tech.

Marius helps ambitious companies position themselves for growth, blending market analysis, go-to-market strategy, and creative communications into campaigns that go beyond visibility, turning attention into credibility and credibility into reputation.